Senior UX Designer

I'm a senior UX designer who uses research, data, and strategic design to solve high-stakes authentication and conversion problems.

I design systems that balance user needs, business risk, and operational constraints, using research and data to inform high-stakes product decisions.

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Risk Management Discovery

Account Migration Into A Master Identity

A UX-led decision to prevent high-risk identity consolidation in a multi-brand platform.

Impact

Halted a high-risk identity consolidation initiative which avoided potential financial exposure exceeding $46B.

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Idea Generation Strategy

Driving Member Sign-in Through Funnel Personalization

Increasing authentication through personalized moments in the shopping funnel.

Impact

Increased authentication by 16% in 5 days.

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Driving Member Sign-in
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System Design Self-Service

Authentication Banner System Design

A scalable authentication entry system that standardized access patterns across 1,000+ pages.

Impact

Designed a scalable authentication framework that eliminated engineering dependency and reduced deployment time from 120 hours to 3 hours.

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Authentication Banner
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About Me

A Senior UX Designer focused on identity, authentication, and conversion systems at scale.

I work on high-stakes product moments where user trust, business growth, and system constraints intersect. My work often lands in three patterns: scaling authentication systems, reframing growth opportunities, and stopping high-risk features before launch.

Focus Domains

  • Identity & Authentication System
  • Financial Account & Identity Management
  • Growth & Conversion Optimization
  • Digital Self-Service Platforms
You need to be applauded to make mistakes.
You need to be willing to be wrong.
So you can learn from it.